Sherri Rosen Publicity, NYC has also taken the company to Tricycle Magazine, the Buddhist Review. They’ve done publicity for their quarterly magazine, regarding the subject matter of each issue. Sherri Rosen Publicity, NYC booked the writers of different articles in the magazine on national or local interviews. For five years, Tricycle has sponsored an event in Central Park, which is called “Change Your Mind Day.” Sherri Rosen Publicity, NYC has worked on publicity for the event for two years, and they turned out to be extraordinary days.
The event is a day of meditation, and of Buddhist teachers teaching about different sects of Buddhism. Sherri Rosen Publicity, NYC was able to obtain enormous amounts of publicity on radio, television, magazines, newspapers, and do much grassroots outreach, such as handing out flyers in the street, leaving postcards and flyers in stores throughout the city, sending press to schools, dharma centers and word of mouth.
Again, they were the best attended events they’ve had, three thousand people, and have become global events, covered by Russian, Austrian and German Television, as well as The Fox Network, Voice of America and Radio Free Asia. Most rewarding.
The subject and interest in Buddhism in the West is new, and Sherri Rosen Publicity, NYC has represented Buddhist authors, which is a new, vital, untapped area.
“Sherri Rosen Publicity, NYC works hard and gets impressive results. I look forward to working with them again.”
– Rande Brown, Director of Special Events, Tricycle Magazine