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Book Publicist Recommends “Tribes: We Need You to Lead Us” by Seth Godin

I had read one of Seth Godin’s blog articles about Tribes and totally agreed with what he had to say, and in P/W a review of his new book on “Tribes” is out October, 2008.  Read it!




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We Need You to Lead Us
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Tribes: We Need You to Lead Us (Hardcover)

by Seth Godin (Author)

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This title will be released on October 16, 2008.
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If you’re looking at this page this far ahead of publication, you’re probably a member of Seth Godin’s tribe. And if so, you already know what this book is about. 

You know about waiting in line at an Apple store, or the look on a fellow Deadhead’s face.

You know about the way it feels to go back to the church where you grew up. 

You know about the real power of a brand. 

According to Godin, Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. 

The new opportunity is that it’s easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes — and created shortage of people to lead them. This is the growth industry of our time. 

Tribes (the book) will help you understand exactly what’s at stake, and why YOU can and should lead a tribe of your own. 

If you keep reading Seth’s blog, you’ll learn about a special, invitation-only online community that will connect readers to each other. Stay tuned for details. 

Are you on the bus? 

About the Author
Seth Godin is the author of ten international bestsellers, including the New York Times bestseller The Dip. His books have been translated into more than twenty-five languages and include Permission Marketing, Purple Cow, and Meatball Sundae. He is also the founder and CEO of (a huge and fast-growing tribe) and the most popular business blogger in the world.

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This entry was posted on Wednesday, August 20th, 2008 at 11:59 pm and is filed under Clients, Friends and Colleagues, Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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