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A book doesn’t have to be beautifully written to be a bestseller

Have you ever had something you were so passionate about that you just had to tell somebody? Or do you have a great idea, but not been able to find the words to say it eloquently? Don’t be discouraged. The secret of the publishing industry is now yours: a book does not have to be beautifully written for it to be a bestseller.

What makes a book sell is a good idea—and the right pitch. Publicity—the manner and mode of release, the pitch, the catch—makes all the difference. The marketing will be what the public resonates with. The simple, clean idea is what grabs their attention. And holds it too.

You don’t have to be Shakespeare or Hemmingway to write that best-selling trade paperback. Our first book at Sherri Rossen Publicity to make the New York Times Bestseller List for over sixty-three weeks was not a masterpiece. It was a simple, catchy and memorable idea. It hit home. “How To Satisfy A Woman Every Time” was about sex, and it let you in on an important secret, a secret good for both men and women to know. It hit the markets with a bang. And, like one of those magical fireworks on the Fourth of July, it just hung their in the air, shining, glorious.

Sales soared as bookstores raced to stock their shelves with “How to Satisfy a Woman Every Time.” You want to know why it was such a success? It wasn’t because it was beautifully written and artfully crafted. It was because it was a simple, clear idea. The book was well pitched and carefully crafted to resonate with readers. And the resonance was immediate, clean, and compelling.

Take heart writers. You don’t have to have a PhD in English to write the next best-selling book. You just have to have passion, and a clear idea. What is it, exactly, that you’re trying to say? Say it. Let the publicists shout it. And watch your book find wings.

Sherri Rosen & Tyler Blanski, Sherri Rosen Publicity, NYC


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This entry was posted on Monday, April 25th, 2011 at 5:08 am and is filed under Clients, Friends and Colleagues. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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