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Free publicity


Social media is a popular phrase these days, but what is it? Is it social bookmarking? Is it wiki? Is it social networking?

Put simply, social media is social instrument of communication.

Regular media (newspapers, radio stations, television) is like a one-way street where you can read or listen, but you have very limited ability to write or talk back. Social media, on the other hand, invites you to communicate and get involved as well. It is like a two-way street.

What does this have to do with marketing your book (or movie or product)? Well, a lot. Rather than blasting more information at an already information-saturated audience, social media allows people to proactively participate in what you are marketing. They can become actively interested and engaged. It becomes…personal. They are more likely to forge a sense of connection and sympathy with, say, your book of modern poetry or your new short film about New York City.

Facebook, Blogs with voting buttons and invitations to respond, Myspace, hi5, and many other social media sites can prove to be a valuable tool for marketing your book or whatever it is you are buzzing about.

Take a Facebook Page, for example. Non-profits and businesses, bands, sports teams, artists, films, have been using the Facebook Page because it is free, customizable presence on Facebook. It gives a voice to your platform and allows other Facebook users to join in the conversation. By leveraging this real connection, a Page lets users connect to your book, etc. in a practical, easy way. Posts appear in News Feed, giving you a more dynamic relationship with the author and the readers you are interested in.

This is just one simple, creative way to spread the word and build a platform for your project. Although it cannot replace real publicity in elite journals or trusted media resources, which have been proven to be invaluable to your career. And the best part of all: it’s free publicity.

It cannot go without saying that although all of this marketing is free publicity, it’s not always easy. If you feel you need support, seek out the help you need to get started. When it comes to publicity, you’ve got to do what you feel is good for you—not what you are told to do.  Sherri Rosen & Tyler Blanski, Sherri Rosen Publicity, NYC

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This entry was posted on Thursday, May 5th, 2011 at 7:39 am and is filed under Clients, Friends and Colleagues, Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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