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“Paint that shit gold”-Sherri Rosen Publicity, NYC

It’s amazing how sometimes we can take nothing, and turn it into a big something. When you make chocolate chip cookies, for example, you take little nondescript and unremarkable things like butter and flour and sugar and turn them into something overwhelmingly delicious—chocolate chip cookies.

Well, in the early 90s my homebrew freelance firm went under, and I was looking for a new venture. So I put an ad in Situations Wanted section of the New York Times (yes, this was back when every man, woman, and child actually read newspapers; and, yes, they were printed on paper). To make a long story short, I ended up establishing a career as a publicist, creating a beachhead for launching unknown and unsung artists and authors into the public.

I was fiery. I was passionate. And, to be honest, I was a little intimidated. I had never done publicity before. Did I have what it takes? Would anyone listen?

Soon enough, however, I collaborated with a self published author who some had heard of. I was hired to publicize her book, “How To Satisfy A Woman Every Time and Have Her Beg For More,” Now mind you, the book had come out l0 years prior. Did all think this was a joke? You bet they did.

Again, a few had heard of this author. But, no one had heard of me! It was just the two of us, wondering out into New York City and the entire United States with nothing but a dream and a strong work ethic.

Do you know what happened? It ended up on the New York Times Bestseller List for 63 weeks. Sixty-three weeks. At the top of the top.

And that’s when I learned the threadbare clichés really can be true. When life gives you lemons, make lemonade, goes the old-time dictum. Or, in the words of the indie rapper Atmosphere, “When life gives you lemons, you paint that shit gold.”

Tyler Blanski & Sherri Rosen, Sherri Rosen Publicity, NYC

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This entry was posted on Sunday, July 3rd, 2011 at 5:00 am and is filed under Clients, Friends and Colleagues, Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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    "Paint that shit gold"-Sherri Rosen Publicity, NYC – Sherri Rosen Publicity – New York City

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