Book Publicity Tips for Published & Self Published Authors
1. A Clear Author Hook
- One sentence: Who the book is for + why it matters now
- Example: “A memoir about surviving X that helps readers reclaim Y.”
2. A Simple, Effective Website
- Homepage: book cover + hook + 1–2 endorsements
- One clear action: Buy / Book me / Join my list
3. One Core Platform
- Choose one primary place (Instagram, TikTok, Substack, podcasting, live events)
- Consistency > being everywhere
MEDIA & PRESS IDEAS (Big + Small)
Not just national—local media converts surprisingly well.
4. Local Media Blitz
- Local newspapers, radio, TV morning shows
- Frame: local author + timely theme
5. Podcast Tours
- Pitch 25–50 podcasts in your genre
- Hosts are often better readers than journalists
6. Op-Eds & Personal Essays
- Tie book themes to current events or cultural conversations
- Great for memoir, politics, social justice, wellness
7. Trade & Niche Media
- Industry newsletters
- Specialty blogs (trauma, spirituality, business, parenting, activism, etc.)
Sherri Rosen Publicity LLC
Tags: bookpublicity, internationalk, media, published, selfpublished, tips, USA
This entry was posted on Monday, January 12th, 2026 at 8:21 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
