Phone: (917) 699-1284

20 Facts Publicist and Client Need To Know-Sherri Rosen Publicity Intl, NYC

1. If you’re working on a book is it new or old.

2. If client has won an award and making a big deal about it, is it really a big deal award.

3. Do not omit important information on either side. It could come back to haunt you.

4. If there is false information in a press release, and client knows and publicist does not or vice versa, be upfront!

5. If either client or publicist is being interviewed and gives out incorrect info and is called on it. Own it!

6. Do not sabotage your project by getting in your own way.

7. Publicist and client must have clear communication with one another in the form of a written agreement.

8. Always keep one another aware of what is going on with the project.

9. If you don’t like the pitch in the press release, tell publicist to change it and if he/she won’t, time to get a new publicist.

10. Do not put untruths in a press release.

11. Publicist is not to make guarantees he/ she cannot keep.

12. If you do not like one another, stop working together.

13. Example: if old news and client wants to get on national shows, be straight with client on the challenges to that.

14. It’s a business relationship. Be honest with each other and do not take things personally.

15. Client needs to get references from publicist.

17. Sometimes if publicist is unsure about client get references from people they have worked with.

18. If you do not like the project or it feels dishonest, do not take it on.

19. Do not mix business with pleasure until business is completed.

20. Try to have your business meetings in an open and beautiful meeting place such as a fine hotel or restaurant.

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This entry was posted on Wednesday, October 16th, 2013 at 5:30 am and is filed under African American, athlete, Clients, Friends and Colleagues, Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “20 Facts Publicist and Client Need To Know-Sherri Rosen Publicity Intl, NYC”

  1. example my ass 2 Says:

    i am setting up A web portal for my business. and i want to know the copyright guidelines, specifically the legality of copying other articles from other websites. in other words, is it ok to copy an article from another site and paste it in my site ( of course, i will be putting the reference source or link it in to my site)? need hard core data please. if possible a weblink. thanks..

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