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Posts Tagged ‘small business’

Crafting a catchy website

Crafting a Catchy Website Gone are the days when it was enough to have a portfolio of one’s work in a folder. A crisp printed resume might not ever be looked at. A printed copy of your 300-page novel may never need to be printed for a...

The value of a savvy publicist

The Value of A Savvy Publicist So you just landed the contract of your dreams, and your book is set to be published in six months. It was difficult to write, and it was even more difficult to find a publisher or an agent, and you can’t help...

You will remember what we did when you didn’t need us so urgently

Although I know the difference between generosity and being foolish (at least most of the time), my general rule of thumb is: If people need a favor, I do it, without any questions asked. My personal experience has always celebrated building...

Sherri Rosen Publicity, NYC (video) in the community

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Fight like hell for your passion

So many of us feel like we don’t really fit in. Maybe we’ve dreaded trying to find a seat in the High School Cafeteria. Maybe our parents never understood us. Maybe we didn't have parents, and maybe we are a different race, culture, mindset. ...

Inventions and deceptions

Inventions and Deceptions Mark Twain says if we tell the truth we won't have to remember anything. That means you’ll never mix up your stories, forget fictitious details, or lose track of the poppycock. Honesty does more than provide a clean...

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